Sponsorship Opportunities

Join Our Team as a Sponsor
of the Tehachapi GranFondo.

The 4th Annual Tehachapi GranFondo has a comprehensive and far reaching marketing plan with over $20,000 budgeted for promotion over a nine month period. As a sponsor of this event, you’ll have the opportunity to reach tens of thousands of cyclists both here and across California.

Promotion will include print ads in popular magazines including Cycle California! and Online placement with SoCalCycling.com. In addition, representatives from the Tehachapi GranFondo will be attending at least five similar cycling events throughout California to promote the event to those participants.

Extensive regional promotion is also planned with press releases to regional papers and cycling groups, local print ads and outreach. Extensive social media efforts are also underway using both organic and paid reach to target cyclists.

All of these efforts will help to drive brand awareness from supporting sponsors and helping you connect with and upscale, educated and affluent market.

2017 Sponsorship options

Sponsorship of the Tehachapi GranFondo offers your business a unique opportunity for exposure to hundreds of people at an exciting event in downtown Tehachapi, all while supporting a great cause.  As an added benefit, your sponsorship to this event is tax deductible,  less the fair market value of the benefits you receive.  Descriptions of each sponsorship level can be found below, with additional details provided in the sponsorship chart to the right.

Presenting Sponsor [$18,000] - Sold

The Presenting Sponsor receives exclusive recognition as the main sponsor of the event. Your logo will be featured on all print materials, advertising, Online, on all related clothing, and on the event start/finish sign.  The Presenting Sponsor will receive special recognition  at the Tehachapi GranFondo, as well as inclusion in all promotion leading up to the event. You will also receive wide exposure to cyclists and the local community. We will include a company profile in a press release and E-Newsletter to over 3000 contacts.

Festival Sponsor [$8,000] - Sold

As the Festival Sponsor, you are the main sponsor for the Tehachapi GranFondo Festival, a six hour event taking place at Centennial Plaza on the day of the Tehachapi GranFondo.  The Festival is free and open to the public, drawing many locals in addition to riders and their guests. The Festival includes live music, a vendor exhibition, children’s activities, food and drink vendors, and more.  As the Festival Sponsor, you’ll receive exclusive recognition at the Festival including prominent signage, as well as ample promotion leading up to the event.

Pro Sponsor [$5,000] - Sold

As the Pro Sponsor, your support will allow us to bring additional professional cyclists to this event, increasing the visibility and exclusivity of the Tehachapi GranFondo.  You will receive many promotional and recognition opportunities, leading up to the event and at the event itself.

VIP Sponsor [$3,000] - Sold

As the VIP Sponsor, you will be the main sponsor of the VIP Dinner and Auction, held the evening of the Tehachapi GranFondo.  At the dinner you will receive special recognition, including signage, as well as promotion prior to and at the Tehachapi GranFondo.

Hospitality Booths/Rest Stops [$2,000] - One Available 

Rest Stops along the course are extremely important for all riders, as they provide opportunities for rest and refreshment. By sponsoring a rest stop, your chosen stop will feature signage with your logo, tent, table, and basic refreshments.  We ask that you provide volunteers to staff the stop and you are encouraged to provide one special refreshment for the riders. This is also a great opportunity to interact with hundreds of community members! There are a total of four rest stop sponsorships available

Support Aid Group SAG [$1,000] - Two Available 

Hydrating and refueling stops are an important part of the GranFondo and lesser rides. As the support Aid Group SAG Sponsor, you will be helping to fund these important stops along the way while getting great brand recognition.

Supporting Sponsor [$500] - Ten Available 

Supporting Sponsors provide us with essential funds to support the Tehachapi GranFondo.  You will receive promotion of your business in a variety of ways prior to the event and on event day.

Deadlines & General Info

If you're a sponsor or festival vendor in the Tehachapi GranFondo and need general information including deadlines, logo requirements and booth information click on the icon to get more details.


Who are Cyclists?

Find out more about this attractive demographic to determine if they are the right fit for your marketing message. Our demographics section includes helpful information including age, income and habits of our shared target audience. Just click on the icon to get more information.


Have questions or want more information? Feel welcome to fill out the form below and we'll be in touch. You can also call Michelle Vance at (661) 822-2200 ext 121. We will be excited to have you involved in our 2017 Tehachapi Gran Fondo and appreciate your interest! * Indicates Required Fields.


Captcha Image